Spreading our wings

HawkNest

If you’ve been watching Framehawk, you’ll know that we’ve been playing it pretty quiet for a while.  We think it’s about time for us to spread our wings a bit.

With that in mind, allow me to be the first to welcome you to the Framehawk blog.

What kind of things can you expect from us here?  As you may have picked up from our Twitter feed (@Framehawk), we’re interested in all things mobile.  And in critical enterprise applications.  And especially in the intersection between mobility and those critical applications.

Most interesting, we think, is the speed with which large enterprises are having to investigate and act (well, react, actually) to bring mobile devices into the daily lives of their customers, their employees, and – perhaps most challenging of all – their IT systems.  Take the recent Gartner numbers on iPad and tablet adoption, for example.

We’ll use this space to report what we’re hearing from customers.  For starters, nearly every large enterprise that we talk to is thinking long and hard about their mobile application strategy.  Right now.

The questions that those customers are asking will be great starting points for this blog.  What are they doing today about connecting mobile devices and their key applications?  What should they be doing that they aren’t?  What are their competitors doing?  How can they move to incorporate mobile devices faster?  How are they dealing with security, reliability, and responsiveness?

And, how do they please their users, now that those users are hooked on the elegance and simplicity of their new (often personally owned) mobile devices?  Especially since “elegance” and “simplicity” are not usually used in the same sentence as “enterprise IT.”

Along the way, we’ll also introduce you to Framehawk, our team, and explain some of the ideas that we’re working on.  We’re obviously building a business on some concepts that we think are directly relevant and very useful to enterprise mobility.  But don’t expect a sales pitch.  We’ll discuss our thoughts, approach, and perspective alongside what the industry is talking about, hopefully weaving in some useful commentary.  Expect to hear about BYOD, native app development, HTML5, MDM, MEAP, MCAP, phablets, and a whole bunch of other terms – and what they actually do or don’t mean to enterprises.

And, we invite you to join in.  A number of us Hawks will be posting here on the blog (you’ll always be able to tell who is writing each post).  As a result, we’ll have a number of different perspectives and sets of experience to bring to bear.  So will you, I’m sure.  Don’t be shy.  Not that this industry is known for bashful commenters.  Pose questions.  We’ll post the answers we’re learning, and hopefully you’ll do the same.

So, hello.  And welcome.  If those Gartner numbers I mentioned earlier are in the ballpark, things are just getting started.

About Jay Fry

Jay is VP of marketing at Framehawk. Before Framehawk, he ran marketing for cloud computing pioneer Cassatt Corp. and helped launch the CA Technologies cloud computing business unit following Cassatt’s acquisition. Jay founded the marketing department at BEA Systems, Inc., and spent time running BEA’s European marketing program(me)s in London. Jay is based in the San Francisco Bay Area and has been blogging on cloud and IT management topics since 2008.

One Comment

  1. Bruno May 7, 2012 12:48 am

    Hi Jeff, earlier this week I had a long cotanrsveion at work about what would make an iPad viable for everyday use right now.Citrix has released an app that alleviates the primary enterprise concern about proprietary information being stored on a personal device. When you take fast, secure access to files & programs that are specific to our industry (Delphi/Opera/Meeting Matrix) and combine it with the ability to make notes and changes to them on a tablet that you can take anywhere we may even be looking at a much faster adoption rate.But then again, I’ve always been a champion for things that require pushing yourself to get ahead of the standard rate of adoption.Best,Chris

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