Here at Framehawk, we are looking forward to taking part in this week’s Under The Radar (UTR) conference at the Microsoft campus in Mountain View. UTR not only provides a platform to showcase some of the newest technologies around, but it also gives some insight into the culture and personality of the emerging companies who will present there. This can often be as interesting as the technology.
As a way of learning more about participants, the UTR organizers have asked each company to share their answers to a number of thought-provoking questions. For example, “What Hollywood star would play your CEO?” and “What’s your company’s theme song?” In contrast to the sometimes routine, often somber messaging we have come to expect from companies, these anecdotal questions actually allow for a unique perspective on the people behind the products and pitches.
Intrinsic to every company is the prior background of its founder(s).. In our case, organizations like BEA, Barclays, AOL and NASA are a part of Framehawk DNA; so it is not surprising that space-oriented answers arose when questioned about who would play our CEO, Peter Badger. Despite a bitter Star Trek debate, Sir Patrick Stewart, the legendary Capitan Picard of the Starship Enterprise (pun-intended), won out narrowly over William Shatner. It may be no coincidence that Capitan Picard also hails from Peter’s native England.
Naturally, depending on whom you ask within any company, it is likely that answers to such questions will vary – greatly. When presented with the “company theme song” question responses within Framehawk ranged from 1980s TV action-series intro music and junkyard funk, to teen-pop and dad-rock. Curiously, the ‘Hawks landed on the Britney Spears track “Toxic” since the music video was supposedly used in an early “protocol test.”
To find out what Twitter handle we like most, the advice we would give to would-be entrepreneurs, and more Framehawk responses, you can visit the UTR blog here.