As per our posts last week, Framehawk was fortunate enough to be invited to present at the Under The Radar conference in Mountain View. A wide scope of members from the technology, user, and venture capital community attended the conference, all hoping to catch a glimpse of the newest (or stealthiest) companies around.
Over the course of the 2 days, this high-caliber audience watched presentations covering topics from big data and social media analytics to cloud and infrastructure offerings. Time was at a premium at Microsoft’s campus, with each company having just 6 minutes to present their company overview, product, architecture, and business model.
Framehawk competed in the Mobile Access category, and faced some strong competition from Bitzer Mobile, Duo Security, and ionGrid. After the 6-minute company pitch, presenters faced a Q&A session from a 3-member judging panel: Alan Boehme from The Coca-Cola Company, Art King from Nike, and Steve Phillpott from Amylin Pharmaceuticals.
Several folks in the room tweeted feedback as Framehawk CEO, Peter Badger began his pitch. Some highlights:
@tcrawford “Risky, but @Framehawk @badgerdot presents live demo from iPad at #UTRconf @jayfry3”
@frankartale ”#UTRConf @framehawk up. bring #enterprise apps to #mobile. IT wants no work and security. user wants perf.”
@DealmakerMedia “@Framehawk is showing us live data at #UTRconf very fast and secure”
@PhippsGregory “@Framehawk delivers strong presentation – enterprise apps to mobile device solution”
Framehawk ended up being one of only a handful of companies attempting a live product demo over the course of the conference. And, of course, Peter did the whole thing – the presentation and the demo – on his iPad.
In addition to the good feedback on Twitter, Peter also garnered positive comments from the judging panel during the following Q&A. At the conclusion of the session, audience members were invited to text their vote for their favorite company. Votes were tallied over the course of the day, with two prizes were awarded per category: (1) the Judges’ Choice Award, and (2) the Audience Choice Award, plus an overall Best in Show award from both the judges and the attendees
And the winner is… Framehawk! We won Audience Choice for the Mobile Access category. Given that audience was made up of senior venture capitalists, many CIOs from the enterprise, technology press, and fellow entrepreneurs, the award was a satisfying (and independent) validation for the Framehawk product and our approach to enterprise mobility.
Incidentally, what were the spoils? A chocolate bar wrapped in a faux million-dollar bill, a framed plaque, and bragging rights for years to come.
